Proceedings of the 2nd International Workshop on Control, Optimisation and Analytical Processing of Social Networks (COAPSN-2020), vol. Holub, S., Khymytsia, N., Holub, M., Fedushko, S.: The intelligent monitoring of messages on social networks. In: The Sage Handbook of Social Network Analysis, pp. Hanneman, R.A., Riddle, M.: Concepts and measures for basic network analysis. Stieglitz, S., Mirbabaie, M., Ross, B., Neuberger, C.: Social media analytics-challenges in topic discovery, data collection, and data preparation. pratsi Natsionalnoi biblioteky Ukrainy im. Ĭherniavska, L.: Representing libraries in blogs and social networks as a factor in improving communication in virtual environment. Gururaj, H., Swathi, B., Ramesh, B.: Threats, Consequences and Issues of Various Attacks on Online Social Networks. Mar’ina, O.: Libraries and Social Media, Technology Cooperation, pp. Kushersky, A.: Social media as a means of disseminating information products of US presidential libraries. KeywordsĪbout the Ukrainian Institute of National Remembrance: Resolution of the Cabinet of Ministers of Ukraine of J№ 927.
Their use is designed to cover the information impact of the Institute as a central body of state policy in the field of preservation and formation of national memory of the population, different in age and training. Analyzed social networks are a reliable and effective means of communication of the UINP in the Internet space. Marketing strategy for dissemination of its own information products, expanding the audience of users, the formation of their information culture and conscious civic position. The leading factor in the growth of interest in UINR pages in the online space in the Facebook page and YouTube channel of UINP, is active publication of video content. The analysis of the attendance of social networks allowed us to conclude that there is a steady trend of increasing popularity of the Institute’s pages in social networks among followers. The specifics of the forms of information content presented by UINP in different social networks, their dependence on the characteristics of a social network are analyzed and revealed. The dynamics of growth of the number of subscribers of the Institute’s pages in social networks during 2017–2020 is traced. The Internet communication channels of the Institute, which are social networks Facebook, Twitter, Instagram and YouTube, have been identified. The article considers the activities of UINR in the field of state memory policy in Ukraine, which the Institute has been conducting in the web space since 2014. The Ukrainian Institute of National Remembrance (UINR) has become the most important institution for the development of state memory policy in Ukraine. In particular, social networks are used to form a certain attitude of society to the historical past, to popularize the idea of the need and importance of preserving the national and cultural heritage of the Ukrainian people. A feature of the use of social network resources is the ability to manage public consciousness with further control of the behavior of an individual or social group through the content of the information policy. One of the forms of social communication using the technical capabilities of the Internet has become social media. Modern trends in the functioning of the information society involve the active use of information and information and communication technologies in various spheres of society.
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